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Redfin
Redfin is a real estate brokerage. The Seattle-based company was
founded in 2004, and went public in Aug. 2017. Glenn Kelman is the CEO.
Redfin's business model is based on sellers paying Redfin a small fee,
either 1 or 1.5% to list the sellers home. This does not include an
additional fee charged to the seller to compensate the brokerage
representing the buyer. This latter fee usually is in the 2.5-3.0%
range. Customers who buy with Redfin are only charged 1% to list their
home (typically 3%).
Buyers who buy with Redfin also get a portion of the brokerages
commission back (called the Redfin Refund) that can be applied to their
closing costs or in the form of a check after they close on their home.
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Zillow
Zillow has stated that it is a media company that generates revenue by
selling advertising on its web site. In April 2009, Zillow announced a
partnership to lend its real estate search engine to the web sites of
more than 180 United States newspapers as a part of the Zillow
Newspaper Consortium. Zillow shares advertising revenue from the
co-branded sites with the newspapers and extends its reach into local
markets.
In February 2011, Zillow and Yahoo! Real Estate launched an exclusive
partnership creating the largest real-estate advertising network on the
web, according to comScore Media Metrix.
Zillow now allows renters to pay rent online to their landlords for
properties on the Zillow Rental Manager tool. Zillow charges renters a
transaction fee when using Debit or Credit Cards to pay their landlord.
However, Renters also have a no-fee option to pay their rent by using
ACH.
In 2018, Zillow Group began operations as a blanket referral fee
network without an upfront cost called Zillow Flex. Once a broker
closes a home transaction with a client, they pay a referral fee out of
escrow to Zillow. In areas where Flex partner brokers operate alongside
brokers who pay for Zillow Premier Agent upfront, leads and connections
flow through the same system and are allocated randomly to partner
brokers. Blanket referral fees paid to Zillow Group are not disclosed
to consumers, but likely range anywhere between 30%-40% of the entire
broker's commission. The main qualification for real estate brokers who
participate with Zillow Flex Program is their willingness to pay a
blanket referral fee once the transaction is complete.
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Realtor.com
Realtor.com is a real estate listings website operated by the News
Corporation subsidiary Move, Inc. and based in Santa Clara, California.
The site launched as the Realtor Information Network in 1995, serving
as a closed network for members of the National Association of
Realtors. It relaunched in 1996 as a public website displaying property
listings. Since then, Realtor.com claims to have become the largest
website in the United States for real estate listings, and in 2016 was
valued at $2.5 billion by Morgan Stanley. The website's advertising
campaigns have been recognized by Adweek and the Webby Awards.
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adwerx
Newspaper advertising for real estate might not be the first thing you think of when getting the word out about your business.
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Retipster
50 Websites To Post Real Estate Listings For FREE
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marketleader
35 Social Media Post Ideas for Agents
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paradym
12 things real estate agents should post on Instagram
Instagram is a prime social media outlet for real estate agents. It’s
easy to use, it’s engaging, it’s popular, it’s already connected to
Facebook, and most importantly, it’s visual.
Can you think of a better social media channel for real estate marketing?
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luminaryagent
34 Post Ideas for Real Estate Social Media
Feeling like you need to post more to your real estate social media
page? You’re right—you do. Social media is a great way to connect with
your clients on an intimate level. If you’re not doing that, you’re
missing out on an opportunity to stay in touch with your clients and
get repeat business and referrals.
If you’re like us, though, you see real estate social media being done
the wrong way ALL. THE. DAMN. TIME. Don’t post the stale, generic
drivel we’re all so used to seeing.
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